I know Guru3d has their measurements, and maybe they got a good/tweaked card...But I'm seeing A LOT more videos/reports of extremely loud 480s than I am of quiet ones. This card seems really, really loud. I can't wait until everyone gets the ones they no doubt ordered/are ordering and we hear first-hand reports from them. What about people with no AC in the summer? Those poor people. It also needs to be acknowledged that Guru3d took the measurements in a 70F room. That's toward the low-end of ambient temps I would expect the cards to be in. So Guru3d's review may be a "best case"