It arrived early, wasn't expecting it till tomorrow. I've just fired up BF4. It is A W E S O M E! It runs ~90fps so you might not think GSync would benefit me so much but you'd be wrong, it's a wonderful experience, night and day compared to the old monitor running without VSYNC. I was running a Viewsonic 120hz 1680x1050 before, now it's 1080p but the reduction in FPS feels like a huge increase, the lack of tearing makes the picture crystal clear and buttery smooth. Yes it might be expensive and people have slagged off this ASUS monitor but in actual fact, it has a much better picture than the Viewsonic that I came from. Believe the hype, GSync is the real deal!