And maybe, some hold on to old events way too much. Watch_Dogs 2 stands next to it's pre-release material pretty well. As does FCrimal. People want to act as if Ubisoft are the only company to ever do this... when, they are not. Look back at pre-release material of Half-Life 2. Look at the Trap Town E3 demo. Looked awesome. And, the final Ravenholm level in HL2... incredibly stripped down. The only game I can think of that didn't downgrade from it's E3 preview was DOOM. It improved. Upped it's detail, it's texture clarity... it's effects.