For those thinking that this article doesn't help or mean anything, look at it this way: Ubisoft and the others pay a pretty significant amount to the companies that develop these DRM system (or in some cases spend significant money internally), which means that proving that these technologies don't actually help much goes a long way towards showing they are not worth the investment. There's also a cost incurred by having to provide authentication servers - you know, the ones that have repeatedly stopped legit customers from playing the games they bought over the years? Now couple that with the fact that the base price of AAA titles have not increased since the PS3/360 launch in 2005/2006 and you can see how attractive cutting out a company that provides ineffective DRM might be. Between that and the success of CD Projekt Red's DRM-free model, someone at the big publishers may eventually wake up and realize their policy doesn't help anyone. We're kinda overdue for a base game price increase, but cutting DRM may actually be able to stave that off for a couple more years.