That looks strikingly similiar to the 8800GT Akaimbo cooler they offer. Is this an OC model, because i think this is just thier overclocked model.
It looks like the card itself (PCB) is smaller too. Wonder how they pulled that off without decreasing performance. The cooler also reminds me of the old 8800GTS G80 coolers... Probably some nice OCing can be done with it.