And it looks pretty terrific if you ask me. EK recently has been showing the Predator AIO Cooler (all-in-one). Traditionbally EK has been focussing on LCS parts only, so this is a new one for them.... EK working on Predator AIO Cooler
Interesting they chose to offer a tripple fan rad too! I can imagine those being rather good and quiet.
I think the idea behind the triple is for SLI, even a double is going to struggle under something like 2 980ti's, especially if overclocked.