They need some big exclusives. Their biggest failing last generation was continuing to rely on Gears, Halo, and Forza. Most people burned out on those IPs by the end of the 360 Era. They had nothing new last round. For the last few years, they've been buying studios, but there's no big new exclusives. Worse for them, if they just take the multi-platform games and don't let them come to PS5, they just look like assholes. I guess if you're not already invested in the PC or PlayStation, jumping in on Xbox with GamePass makes sense, but that seems like an odd business strategy.