thing is priced way to high. Like everyone else said it doesn't Blow the GTX580 out of the water in performance, so why the hell is it the same price? GPU's are supposed to move forward with new technology being faster and cheaper then old technology, that's just how it is. But AMD is greedy and instead of forcing invidia's hand by charging $100 for these cards, they choose not to stir up the market at all. It's a shame too because they could sell a heck of alot more of these things if they were priced lower (i would pick 2 up, and so would alot of other people in the various forums i've visited) but they insist on this ridiculous pricing. Buy hey, i just picked up another 570 so i'm pretty much set until Nvidia launches real next-Gen cards at next-gen pricing!