Where is this technological advancement on AMD's side that I'm not aware of? They have 3 year old CPUs on the market for crying out loud. Their architecture-to-architecture improvements have been close to null. At least Intel made their architectures more efficient even if their performance haven't increased a lot. But then again WHY would Intel give us more performance? They don't have to, AMD cannot compete. They barely even focused on laptop CPUs and those have actually seen decent performance improvements purely as the fruit of more efficient desktop architectures. AMD's downfall in the CPU market is simply due to the inefficient nature of Bulldozer. You cannot expect people to buy a 220W CPU when their similarly performing counterparts eat up almost 2.5x less power. Hell, my GPU doesn't eat that much power. And a byproduct of this inefficiency is the impossibility to compete in the laptop market. You cannot throw a 50W CPU in a laptop and expect it to be bought, not when the competition has far better performance using the same 50W. Only then come the stupid market decisions, like trying to force feed us those APUs that nobody gives a crap about because gamers will always prefer a dedicated card and you don't need that kind of GPU power for HTPC builds. The APU idea is great. I commend AMD for it. But they are and will continue to be bottlenecked by RAM throughput, there is absolutely no way around that, not even with DDR4. They need to get their attention away from those damn APUs. Saying that AMD's chips from 2012 are more advanced compared to today's Intel chips is the worst twaddle I've heard in years, have you been living under a rock? AMD began losing CPU market starting with Intel's Core architecture, this all started 9 years ago.