I recently got a Zotac GTX970 (ZT-90101-10p) which replaces my Asus GTX 760. Don't get me wrong, the 970 blows the 760 away in terms of performance, but the noise once the fans reach say 40% is quite off putting. My case is open on one side, and I use a small desk fan blowing cool air directly towards the 970, but still get temps above 60c even in a cool room, and a window open near the back of the case. Was playing Skyrim which is heavily modded (ENB) which runs smooth at 1080p full detail, but then the fan noise kicks in. A mate who has the same card suggested I remove the heatsink/fans and add my own thermal paste, said his cards temps lowered somewhat. Any suggestions in how to keep this card cool?