There's all these brands out there. Each has its own unique advantage or disadvantage. Some come with games others come with rebates or Step Up program. Some have fancy cooling. We have soo many brands to choose from just to name a few. Zotac Evga PNY Gigabyte ASUS MSI I noticed people with these cards and other vendors all use MSI Afterburner. So MSI is obviously superieor to all other vendors when it comes to software. MSI blows em all away. So shouldn't that mean all MSI graphic cards have a little something special in them or are built very well. If they can make burner along with riva server then they can sure as well build the best video cards on the planet. All this but I barely see anyone with a MSI, usually its GIgabtye or Evga and what have you.