And is why I only pre-purchase from trusted companies I've followed for years. Studios that, I feel, have never steered me wrong or disappointed me. Also why I don't trust trailers or marketing videos. Your example of Ubisoft... does nothing for me. As they haven't offered a good game in a LONG time. The only things I want from them, are not going to happen (a single player Rainbow Six, a new Splinter Cell... that is NOT open world, or a third South Park). I get the reaction by people, and the hesitation to not pre-order. And that's fine. People should do what they feel is right. But, that goes both ways. It's not my place to tell someone else how to spend their money, or when to buy a game.