ASUS Republic of Gamers (ROG) today announced the ROG Strix Radeon RX 590, an all-new gaming graphics card powered by the latest AMD Radeon RX 590 GPU and engineered with advanced cooling, reliability... ASUS Republic of Gamers Announces ROG Strix Radeon RX 590 Graphics Card
Nvidia cancelled the program because everybody refused to believe in Nvidia's purely altruistic goals with it.
Good to see that Asus ROG is bringing back the Strix naming to Radeon cards, smart move. I disliked the Arez branding
The gamers were not happy with the Arez branding, they got a lot of angry mails. I have asked them to buy back my MoBo (Asus ROG Strix 350 H), because i wanted to build a Asus Strix AMD/Radeon and Corsair rig. I was already looking for Asrock MoBo and GPU (had to be of the same AIB, and non GPP partner)
Without GPP it's so hard to be sure whose GPU you'll get on this board. IBM? Rendition? S3? 3dfx? NVidia? AMD? Gosh.