ASUS announces two new graphics cards powered by the latest NVIDIA mainstream chipset. Phoenix and TUF cards are based on the NVIDIA Turing architecture and are the ideal option for those looking for ... ASUS launches its Phoenix GeForce GTX 1630 and the TUF Gaming GeForce GTX 1630
Entry level GPUs are very welcome products, but I guess they keep them overpriced for various reasons. This product is much more appealing I think than AMD's RX 6500 XT and RX 6400 XT, because they lack hardware encoding support. Of course, it would have been nice to see a little more performance on GTX 1630, but it's not the main reason to buy such a product. It might be that these entry level GPUs are less appealing due to the companies knowing that future CPUs will have integrated GPUs in every price pracket (I do not know if this is the case for sure), so the demand for a discrete solution will lessen. For this reason they don't seem to invest on entry level much now, although in general when chip availability is low, the higher margin products are prioritized.