You've probably noticed a lot of TUF stuff lately, memory, motherboards, and SSDs. Well, ASUS is now adding TUF Series graphics cards as well. ... ASUS Adds TUF Series RTX 2060 Graphics cards
Is it the photos? Or it seems a rather small card to me? I believe from my eyes' perceptive only around ~2 to 2,5 cm larger max than a mini card.
It doesn't look as "TUF" as it should IMO. They put yellow on everything else Asus TUF related why not here too?