Apple Acquires Beats Music & Beats Electronics

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, May 29, 2014.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    Apple today announced it has agreed to acquire the critically acclaimed subscription streaming music service Beats Music, and Beats Electronics, which makes the popular Beats headphones, speakers and ...

    Apple Acquires Beats Music & Beats Electronics
     
  2. Corbus

    Corbus Ancient Guru

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    Overpriced company acquired by the overprice masters. Nice.
     
  3. lucidus

    lucidus Ancient Guru

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    Beats' streaming services was that big in the first place?!
     
  4. rflair

    rflair Don Commisso Staff Member

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    What a waste of cash.
     

  5. kosh_neranek

    kosh_neranek Master Guru

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    Does this mean that DRE became the first rap billionaire? Jay Z must be fuming... :)
    Anyway I'd love to know how do they come up with these numbers.. 3 billion?!? good for DRE
     
  6. Lane

    Lane Ancient Guru

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    This make a long time he's billionaire, he touch largely more of 1billions by year with Beat...
     
  7. Neo Cyrus

    Neo Cyrus Ancient Guru

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    What I'm wondering is who the hell buys Beats at full price? I'd only buy them at a fraction of the cost, that's the only way they're comparable.

    IIRC the earbuds I got were $200 at the time, I got them from $40 from my local computer shop (NCIX) who sold used ones packaged as new. I exchanged it thinking I got a new pair but that one turned out to be used too.

    So next I directly did an RMA with Monster. They contacted NCIX (which was an official reseller of Monster products) and some manager got upset and called me rather pissed off asking why I would report them to Monster. I basically told him his shop screwed up so I had to RMA it directly and I ended up having to pay for shipping to Monster. The manager then offered to reimburse me for the shipping and he did.

    NCIX blamed Monster, Monster blamed NCIX. The end.

    TL;DR - Monster/Beats prodcuts suck unless you can get them at 1/5th the retail price and even then legit resellers will sometimes sell used ones. NCIX also sucks.
     
    Last edited: May 29, 2014
  8. k1net1cs

    k1net1cs Ancient Guru

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    Full price?
    HTC knew Beats' price (well, 51% of the price) back then: $300-ish million.

    Heh...for $200, getting a similarly priced Shure, Etymotic, or Ultimate Ears will drown the Beats down the deepest river.
    If there's a $200 Skullcandy buds I'm pretty sure it'll beat Beats as well. :p
     
  9. NoviceRei

    NoviceRei Ancient Guru

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  10. JulesCools

    JulesCools Banned

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    You guys know that Beats audio make the highest quality and best sounding equipment ever made right?
     

  11. Rexob

    Rexob Active Member

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    Beats succeeds by luring ignorant listeners & buyers aka fantastic marketing. Otherwise they are mediocre at best in a narrow range of genres, and outclassed by cheaper or similarly priced headphones.

    The best part is many people listen to streaming and/or low quality mp3s wearing expensive headphones. If the source is already bad, no amount of money is going to make it sound better. Furthermore, most listeners do NOT use amps which are typically required to power the large drivers found in these headsets.
     
  12. Rexob

    Rexob Active Member

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    <3 the troll =)
     
  13. Loobyluggs

    Loobyluggs Ancient Guru

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    Trust me, I'm a doctor.

    Love the way I summed this whole thing up in a 5 word sentence.

    /goes to pat self on the back.
     
  14. David3k

    David3k Member Guru

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    Not to mention audiotechnica or sennheiser stuff.

    I really cannot comprehend how such a terrible brand of headsets that have dogturdspunkgargle reproduction by ANY TEST manage to get overvalued so much.

    I guess, in a way, it's a match made in heaven; Overpriced, over-marketed garbage-hardware company buying another overpriced, over-marketed garbage-hardware company.

    Makes perfect sense, now.
     
  15. Wicken

    Wicken Member

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    Beats was acquired for their music streaming service (which is admittedly very good), NOT their craptastic headphones.
     

  16. Barry J

    Barry J Ancient Guru

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    Wonder when Apple patents hearing sound through devices placed on and in your ears there new ihear system more sound than you can hear only on ihear


    Next device will be isee glasses that help you see and do more
     
  17. Dch48

    Dch48 Ancient Guru

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    Beats products are already overpriced. Look out now.
     
  18. k1net1cs

    k1net1cs Ancient Guru

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    Ha-hah, yeah, no.

    If Cook wants just the streaming service, he'd just go for Beats Music, leaving out Beats Electronics.
    He acquired both mainly because of the fame being associated to the Beats brand, specifically Beats Electronics.
    Also, that made Apple being able to also sell Beats headphones through their stores.

    If Jobs is still around, he'd immediately throw any negotiation to the bin if Beats Electronics is included.
    As much as Apple is considered as peddlers of overpriced things, most of the time the quality is there, as in the hardware (and software) relatively speaks for itself.

    Beats Electronics...not so much.
    There's a reason most, if not all, of their stuff don't have the really important info printed on the box, like impedance and SNR.
    They thrive on oblivious people.
     

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