AMD Working On An Entire Range of HBM GPUs - Has Priority To HBM2 Capacity

Discussion in 'Frontpage news' started by Rich_Guy, Jul 13, 2015.

  1. thatguy91

    thatguy91 Ancient Guru

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    Instead of pushing up prices, Intel have done this instead:
    http://www.guru3d.com/news_story/intel_ends_tick_tock_cycle_and_delays_10nm_production_to_2017.html

    No competition means one of two things, either the prices will go up to maximise profits, or new products will be delayed which saves on manufacturing, R&D, marketing and other associated costs. The issue with raising costs is that it is more in the general public's mind that they have raised prices. The general public on the other hand, would only see the later model numbers (like with Broadwell), not the fact the underlying tech isn't really that much better.

    It seems even people on this forum have been sucked into the alternative profit making scenario that Intel has engaged in. For instance, if the price of the CPU is $300, by the time you include all the costs of introducing the architecture into it, that may be $150, there is $150 margin for manufacturing and profit. Now, if they effectively extend the architecture out, making it cheaper for R&D, manufacturing, retooling, and everything else, the price may effectively drop over the lifecycle of the product to $100, leaving $200 margin. They have effectively therefore done the equivalent of raising the price by $50. Of course, by the time it gets to the consumer that could be $65 extra.

    The above is an example only, and shows only the principle of the concept. It is also difficult to compare prices from 7 years ago to now, as manufacturing costs due to better technologies has likely reduced the cost of manufacturing the CPU's. You can get more CPU's per wafer at 14 nm than 22 nm, and likewise 22 nm vs 32 nm etc. There may also be more wastage due to process immaturity. Previously Intel probably wasted quite a few chips due to wastage, and did a lot more binning. Now, it seems they are basically holding off mass producing the chips on the newer process, or playing it safe. The Broadwell could be an indication of this. It should be faster than Haswell-Refresh, but appears to actually be slower according to the review on this site.

    To summarise, basically Intel are making extra profit through delays in new technology, which 'most people' (the general public, not on a tech forum) won't realise, not through raising prices. Competition encourages not only better pricing, but hopefully the adoption of improved technology sooner.
     
  2. Spets

    Spets Ancient Guru

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  3. ---TK---

    ---TK--- Ancient Guru

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    Excellent read before going to bed.
     
  4. ---TK---

    ---TK--- Ancient Guru

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    Recently got my 4790k from micro center for 279.99. Nothing wrong with intel pricing. The even have an inexpensive 6 core 12 thread cpu in the 5820k.
     

  5. Opcode

    Opcode Member

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    HBM2 will come in both 4GB and 8GB stacks. Both should remain in supply for use cases where 4/8GB is simply too much that manufactures can opt for a 1GB stack of HBM1 and still maintain acceptable bandwidth.

    It may not be how Hynix would benefit from it but how AMD has their foot in the door as they've done a lot to make the technology readily available. If AMD did not spend the past seven years working on HBM then Hynix wouldn't have any HBM in production today. So there could be contracting ties that AMD gets priority over others when it comes to the memory technology. Hynix doesn't really care because sales are sales regardless of who it's to. It just means others like Nvidia will have to wait in line if they are looking to get HBM2 on Pascal as planned. Which could be a one up for AMD if they manage to get a full line of HBM products out onto the market before their competitor.
     
  6. theoneofgod

    theoneofgod Ancient Guru

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    Sales are sales? NVIDIA sell more GPU's! That means NVIDIA will buy more HBM memory, Hynix make more money :D
     
  7. Opcode

    Opcode Member

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    I don't think Pascal will feature a lineup of HBM based products. I personally foresee only their flagship having HBM much like Fiji. Either way sales are still sales and Nvidia will be in line waiting for their batch of HBM as AMD has already set the bar for HBM to be standard on at least higher end hardware. Where the two companies go next year will the deciding factor of what gets HBM and what doesn't. If AMD raises the bar to what most would expect of 6000+ SP's for their flagship then a lot of the top tier cards will likely ship with HBM. It's also unclear if Bristol Ridge will be a desktop Carrizo or if it will be based around the Zen core. If it is then we're unsure if HBM on APU's will be an option (I doubt it). Not to mention AMD also has all of the next generation consoles under their belt meanwhile strapping on Nintendo. I don't think many would argue that all of the next generation consoles should pack HBM as well. As you can see AMD can have a far taller order than Nvidia next year when it comes to HBM. Likely enough to keep Hynix production lines busy for a little while.
     
  8. theoneofgod

    theoneofgod Ancient Guru

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    I guess we'll just have to wait and see.
     
    Last edited: Jul 18, 2015

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