Instead of pushing up prices, Intel have done this instead: http://www.guru3d.com/news_story/intel_ends_tick_tock_cycle_and_delays_10nm_production_to_2017.html No competition means one of two things, either the prices will go up to maximise profits, or new products will be delayed which saves on manufacturing, R&D, marketing and other associated costs. The issue with raising costs is that it is more in the general public's mind that they have raised prices. The general public on the other hand, would only see the later model numbers (like with Broadwell), not the fact the underlying tech isn't really that much better. It seems even people on this forum have been sucked into the alternative profit making scenario that Intel has engaged in. For instance, if the price of the CPU is $300, by the time you include all the costs of introducing the architecture into it, that may be $150, there is $150 margin for manufacturing and profit. Now, if they effectively extend the architecture out, making it cheaper for R&D, manufacturing, retooling, and everything else, the price may effectively drop over the lifecycle of the product to $100, leaving $200 margin. They have effectively therefore done the equivalent of raising the price by $50. Of course, by the time it gets to the consumer that could be $65 extra. The above is an example only, and shows only the principle of the concept. It is also difficult to compare prices from 7 years ago to now, as manufacturing costs due to better technologies has likely reduced the cost of manufacturing the CPU's. You can get more CPU's per wafer at 14 nm than 22 nm, and likewise 22 nm vs 32 nm etc. There may also be more wastage due to process immaturity. Previously Intel probably wasted quite a few chips due to wastage, and did a lot more binning. Now, it seems they are basically holding off mass producing the chips on the newer process, or playing it safe. The Broadwell could be an indication of this. It should be faster than Haswell-Refresh, but appears to actually be slower according to the review on this site. To summarise, basically Intel are making extra profit through delays in new technology, which 'most people' (the general public, not on a tech forum) won't realise, not through raising prices. Competition encourages not only better pricing, but hopefully the adoption of improved technology sooner.