It's hardly desperate. The problem with Bulldozer in general is that some design elements were poorly implemented for unknown reasons. Like the inclusion of shared FPU resources for one thing. If there were 8 FPU modules each linked to an integer core, with the only thing being shared were banks of L3, the chip would have easily given Intel a run for its money performance wise. Even though the power usage would have probably still been just as high. It at least would have been competitive. But I think they were banking too much on being able to achieve high frequency and perform well purely in integer based tasking. Oh well, it's hard to get things exactly right when your company is as poorly manged as AMD has been. Not to mention their cash flow is obviously significantly restricted. Even then, having unlimited cash doesn't seem to be doing Intel many favors. They're still struggling for some reason to put out a competitive chip against ARM for phones and tablets.