I in no way think AMD is gonna go out of business or something. I'm just going off Steam Stats and looking at the market share of the main vendors of gfx cards. I think AMD thought it would be able to close that massive gap to Nvidia in the next round of future PC gaming tech.(inc early DX12 titles) If Nvidia brings out a 1070 at really reasonable price and has god knows how long till AMD has something similar then the number of 1070's could dominate the market share.( like 970 does now with 50%) Of course this is only on the presumption that a 1070 card will be amazing bang for buck. I also feel that a lot of people will want to upgrade just for the 8Gigs of Vram that will probably be on 1070. If i'm wrong then so be it but personally i think Nvidia could have a huge winner on it's hands. I think a lot of 970 owners will upgrade if Pascal with Gddr 5 is better than expected. I'm 44 years of age and could care less for "Names" Nvidia/AMD. I just care/love tech and it's only an opinion. 1070 i believe is gonna sell like hot cakes and smash it out the park, opinion over. Let's look at steam stats again in a year and only then will we see if i was correct or not.