At least they are honest and acting in line with both consumer and shareholder interests. Maybe less on the consumer side. Time will tell if this is the right decision. I for one would not rush it if I can invest time in Zen 3 & 4 towards IPC and yield improvements which would put me in an even better competing stance with Intel for the foreseeable future as Intel still has the IPC and clock-speed crown. Let's hope they are acting with a sound mind and not a greedy mind. I personally think the recent success took them by surprise!