A publicity stunt that encourages users to buy competition's products for a chance to win one of their own is ridiculous. They simply should do a draw off of their websites for free TR's instead of the free up garbage to Intel users. AMD is basically doing 1 of 2 things. 1) Encouraging AMD users to buy Intel CPU's for a chance of an upgrade to TR, which would result in Intel sales going off and upset AMD users who don't get the upgrades and may even push AMD users who don't win to end up using Intel base systems. That works against AMDs favor. 2) Rewarding Intel users who normally wouldn't buy AMD with a chance to win a TR which is really rude to AMD users/fans and a huge disservice to those who have support AMD for ever. AMD has no idea how to reward it's users if this is this is what they come up with as a publicity stunt. Honestly, I think AMD has a surplus of TR's as the use case for such a system build is really niche. What do you do when you have excess product? Give it away...Since you can't really give it away since no one owns a mobo, what do you do? Publicity BS.