I think that FX was only available for OEMs at 800$ then dropped price later when it became available widely. Also it actually competed stock to stock okish vs 4960X in gaming. Of course it was way slower if anyone ever overclocked that intel. But yeah when AMD was closer or faster they asked a high price. As they should have. Now they've made themselves some sort of budget brand (because they haven't competed properly) in a lot of peoples eyes so they are expecting something weird.