I plead guilty. Although not really for thinking it's a budget card. Even 970 or 390 are hardly budget cards. 960 and 380 might already be getting there. However, I was hoping it would be around 390(X)'s price. I really need a new card to replace my current ancient one, yet I'd loath to get an old tech rebrand 390(X) and pay for useless extra 4GB of memory to boot. So, I was hoping Nano would be a cheaper new generation card.