Not sure why you are saying performance is terrible for this midrange card and mentioning how good the 2080Ti is in comparison in your first paragraph. That's chalk and cheese market segment wise. You are getting previous high end performance for less money. AMD are pitching it to make as much money as possible given the market prices nvidia has chosen for the early adopters. Navi has a lot of wiggle room for price reductions once the initial honeymoon / fanfare period is over and nvidia responds with prices and specs. Just wait for the reviews, the bunfight afterwards and then how it settles down. At least there is now a price pressure going on at long last. 2019 is finally when prices go down after the mining bubble burst. You should be happy about that, not moaning. May it continue.