"AKA my overall point to the post was not to say it's guaranteed or discuss that fact, but rather state that AMD would be smart to never bait another company on prices, as they'd in the end bait their own fans/customers, or screw them over because the "bait" wasn't successful. Just wouldn't make even the smallest amount of sense from AMD, PR wise." None of us will know the pricing until release date (super series too). AMD did indicate pricing initially, and they also knew Nvidia's then (non super) pricing. Nvidia reacted by indicating pricing on their super series, to be released after AMD's official release. Until release we have potential headroom for final pricing on release date. It's this headroom/pre-release flexibility that's at play here (by both participants). Once AMD's reduced pricing is attached to physically available cards, then that round by AMD is over - they simply can't respond too soon to any changes Nvidia might make in playing with its own headroom, if available, until its re-configured series is released too. We can infer, to an extent, what's underneath this. While baiting might be too strong a word, both companies are clearly playing with profit margins, especially when tied (unusually) to two imminent product releases. Additionally, Nvidia, on the release of the super series, will have interacted with the buying public twice in a relatively short time (risk). AMD may be able to equally risk a second card in the not too distant future - before any new (proper) Nvidia refreshes. Important: until products are actually released all pricing is subject to change, hence the use of the word "indicate".