Amd likely to adopt new naming scheme for HD-9000 series. R9-XXXX

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, Jul 22, 2013.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

    Messages:
    30,391
    Likes Received:
    379
    GPU:
    AMD | NVIDIA
  2. sykozis

    sykozis Ancient Guru

    Messages:
    20,050
    Likes Received:
    47
    GPU:
    XFX RX 470
    bring on the consumer confusion....
     
  3. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -
    Oh for gods sakes, fire the marketing director already! This is the second brand destruction in nearly as many years. First they destroyed the APU branding (which was just starting to gain traction and was an excellent name) and now they are destroying the GPU branding to an even more cryptic one?
     
  4. sykozis

    sykozis Ancient Guru

    Messages:
    20,050
    Likes Received:
    47
    GPU:
    XFX RX 470
    AMD was supposedly sued over the "Fusion" branding according to a post in another thread. If this is the case, they were forced to stop using it for their APUs.
     

  5. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -
    I know, but this was definitely a case worth settling on. In any case, they should have transferred to a similar sounding brand (e.g., Fission); or at the very least kept some brand name.

    Intel has very common brand names that almost everyone knows: Celeron, Pentium, Core, Atom (less so). AMD finally was on the right track with their own brand name for consumer awareness, and they throw it away for some cryptic "A-series" and "FX-series", which absolutely fvck all consumers recognize. If I was a regular consumer and I was shopping for a PC, a "Pentium" would ring with me far more than some "A8" from a brand I have no idea about (AMD).

    This is but a small part of their absolutely disastrous marketing department. Their department has this issue with constantly comparing themselves to their competition, instead of promoting their brand on its own merits.
     
  6. StewieTech

    StewieTech Chuck Norris

    Messages:
    2,069
    Likes Received:
    65
    GPU:
    MSI gtx 960 Gaming
    Instructions not clear enough, got dick stuck in the toaster.
     
  7. PhazeDelta1

    PhazeDelta1 Moderator Staff Member

    Messages:
    15,614
    Likes Received:
    3
    GPU:
    EVGA 1080 FTW
    haha. :D
     
  8. Lane

    Lane Ancient Guru

    Messages:
    6,358
    Likes Received:
    1
    GPU:
    2x HD7970 - EK Waterblock
    Everyone was know they will drop the HD prefixe, it dont make sense today ( if it have make a sense one day ).. then they hit the ATI 9000series.. so its absolutely normal they use something in between.. R " for Radeon" is a good choice, for the rest, yet there's it seems just more speculation about what will be the final name. Without saying you have then, FirePro, Fire Remote gpu, etc etc..

    Having call the FirePro S10000 was allready sound enough strange. i can understand they dont want go in the AMD Radeon HD10970 10950 etc..
     
    Last edited: Jul 22, 2013
  9. Lane

    Lane Ancient Guru

    Messages:
    6,358
    Likes Received:
    1
    GPU:
    2x HD7970 - EK Waterblock
    Yes, because A10-5800 is really more strange of I7-4770, I7-3820QM ...
     
  10. Texter

    Texter Ancient Guru

    Messages:
    2,692
    Likes Received:
    7
    GPU:
    Club3d GF6800GT 256MB AGP
    The price tag will usually tell you which Radeon you're buying anyway...
     

  11. lucidus

    lucidus Ancient Guru

    Messages:
    10,242
    Likes Received:
    71
    GPU:
    GTX 1070
    Wow .. that's confusing.
     
  12. Lane

    Lane Ancient Guru

    Messages:
    6,358
    Likes Received:
    1
    GPU:
    2x HD7970 - EK Waterblock
    Its like allways, you will have the higher model with a certain number scheme and then it go down, at same time of the price ( R x970> Rx950 > R x870 ).
     
    Last edited: Jul 22, 2013
  13. Iggyblack

    Iggyblack Ancient Guru

    Messages:
    4,407
    Likes Received:
    0
    GPU:
    PNY GTX 960 1330/1790
    But people don't know it by I7-4770, I7-3820QM ... But rather as Core i3, Core i5, and Core i7. which makes it very easy for differentiation between power etc..
     
  14. UZ7

    UZ7 Ancient Guru

    Messages:
    5,409
    Likes Received:
    0
    GPU:
    GTX 1070 [8GB]
    Well in a sense its always to one up everyone

    i3/i5/i7

    a4/a6/a8/a10

    4xx/5xx/6xx/7xx

    5xxx/6xxx/7xxx/ whatever is next

    And knowing consumers they always go for the higher number like people who swear that their AMD 8core is faster than any quad core. etc..
     
  15. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -

    Iggy answered it. It is not the "i7-4770" to consumers, it is the "Core i7" or "Core i7-4770":
    http://www.dell.com/content/topics/segtopic.aspx/inspiron-desktops?c=us&cs=19&l=en&s=dhs&~ck=mn

    However, when it gets to AMD:
    http://www.shopping.hp.com/en_US/ho...ps_dte2=AMD&@Sort.TieredPricing=0&PageSize=15

    You just simply have "E1-1500 Dual core" and right below it "A4-1250 dual core". The consumer cannot tell the difference at a glance and right there you have lost your edge. By Intel, the difference are clearly outlined: Celeron<Pentium<Core i3<Core i5<Core i7 . The model numbers after those names are just a minor note for the consumer that is shopping.
     

  16. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -
    You're forgetting to put "Core" or "Pentium" in front of the Intel names, which changes it up:

    Intel:
    Celeron<Pentium<Core i3<Core i5<Core i7

    AMD:
    E1<E2<A4<A6<A8<FX-4xxx<FX-6xxx<FX-8xxx<FX-9xxx

    You also have Intel clearly listing their CPU's as "3rd Generation Core" or similar, while AMD give no hint as to the difference between an FX-8150 and an FX-8350 with their marketing or listings.

    Now for someone who doesn't know how the AMD CPU's stack, the above list looks like one gigantic clusterfvck.
     
  17. Lane

    Lane Ancient Guru

    Messages:
    6,358
    Likes Received:
    1
    GPU:
    2x HD7970 - EK Waterblock
    For AMD, you could have: Trinity APU , Kaveri APU ..

    E series are = Embedded CPU , ( the Atom series ( for Intel ) ).. A stand for the APU, and the FX series was allready used on A64 time with the FX60-FX53 FX40 ..

    E = low power Embedded CPU .. ( Brazzos, Temash )
    A = APU, A4-A6-A8
    FX = performance CPU .

    No worry, im right with you this make a bit too much of numbers, maybe im not lost because i know to what they refer...
     
    Last edited: Jul 23, 2013
  18. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -
    Exactly, me and you understand what's going on. But then again, we have both spent 100's of hours tinkering with computers and reading about them. The average consumer either walks into a shop to try out a laptop, or goes to Dell/HP online and orders one. They don't want to have to read for dozens of hours to see what stacks up where, they just want to go with something that they know will be fast and sounds familiar.

    AMD has this really bad habit of missing the forest for the trees. They have all these good ideas, and then implement them horribly or drop them in favor of something else.
     
  19. rflair

    rflair Don Commisso Staff Member

    Messages:
    3,773
    Likes Received:
    5
    GPU:
    GTX 980/290X
    Truthfully the same could be said for Intel.

    It usually comes down to how the PC makers market and sell their products.

    Ask someone random tomorrow 'Whats a 4770K?'
     
  20. Chillin

    Chillin Ancient Guru

    Messages:
    6,814
    Likes Received:
    1
    GPU:
    -
    Ask the same person what a Pentium is.
     

Share This Page