This idea starts off wrong then ends in the right place. The review sites can't be blamed for recommending great products with higher performance even if they are sold at a premium. If the other product wants a recommendation it needs =/>100% of the performance at equal or lesser price. Less performance at less price is expected, not unique or exceptional. The cost of the processor is a one time cost. That 5-10% lower performance is something experienced every day. Even if that performance is synthetic or minimal, the user knows what they have is 2nd tier and experiences that daily. Intel knows this. I think Zen1 is great and glad to read the market share is slowly increasing. I hope Zen2 builds on that.