VIA could have been a major player, SiS had a chance, 3DFX messed up by trying to do it all themselves in house ( I miss 3DFX a lot). VIA's problem is money and workforce. Thing is, everybody is focusing on mobile, even Nvidia is starting to go this route. If it wasn't for AMD's constant boasting about having the "World's Fastest Graphics card.", every generation, Nvidia probably wouldn't give a crap about desktop GPU's This age is all about mobile and it realllly pains me to say this. I do not care for ipads and the like. All we will have to depend on is AMD/ATI and Nvidia for a good while.