I promise you the halo product will be very expensive if AMD does one. If AMD are smart they will charge 2080 TI prices because they don't want to sell very many 100% full die chips just like Nvidia doesn't want to do that either. The next step down is where they have to get pricing right because frankly hardly anyone buys 2080 TI level GPU's its everything underneath that is 99% of all sales for Nvidia and the same will hold true for AMD if they do a halo product. The trick has always been to have said halo product in all the review charts. Its a great marketing effect having the top card even if less than 1% of people would ever own one due to the extremely high costs.