Regardless of the price or performance of Zen, my primary system will be Intel powered for the foreseeable future. However, I have great interest in the Zen based APUs. Intel just has nothing that really suits my needs in regards to a proper APU. I've owned 4 AMD APUs to this point and the only one worth it's cost has been my Athlon 5350. The A8 6410 was complete garbage, even for a mobile chip. Hopefully Zen does better.... Some are just overly excited about the idea of AMD finally being able to compete with Intel again.