Here is why people are upset (with both the 5500XT and 5600XT), and why it absolutely is on AMD and not nVidia. The stagnation we are seeing is not typical. If you have been into PC gaming for the last 20 years, it is easy to see. GTX 1070 launched June 2016 for $399. Over 3.5 years later we are getting the 5600XT for $279, which will perform within 10% of the GTX 1070 (since the 1660Ti is a tad behind the 1070). Compare that to the 8800 GTS 640. That launched in November 2006 for $399, and did about 260 GFLOPS. 3.5 years later, the GTX 470 had launched in March 2010, also at $399. The GTX 470 had 1088 GFLOPS. So in 3.5 years, at the same price point ($399), we saw that price point move from 260 to 1088 GFLOPS. RAM increased from 640MB GDDR3 to 1280MB GDDR5. It is not a stretch to say that GTX 470 was 400% the performance of a GTS 640. And this was with the 8800 GT (a legendary price/performance card) and 9000 series (which was a rebadge) and 200 series all coming between those two. Also had the GT 430 launch, which also did about 260GFLOPS the GTS640 did, for $79. The old $399 card became a new $79 card. The new $399 card was 4x the performance of the old $399 card. What does $399 get you today? 2060S or 5700XT. A gain of.... 20%. That is a joke. 300% increase in 3.5 years, to 20% increase in 3.5 years. Everyone knows Nvidia is gouging. And the only company that can stop that is AMD - which has chosen NOT to stop it. The RX 480 launched in June 2016 at $199. The RX 580 is a rebadge. 3.5 years later.. they launched the 5500XT, for $199. Offering literally almost the same exact performance as the 480 did, 3.5 years ago, for the same price. And now they launch the 5600XT, which will have LESS price/performance than the existing 1660S, at $279. They also did the same with the Radeon VII, only MATCHING what Nvidia had given us instead of undercutting them. So in 3.5 years, the old $399 card became.. $279. The new $399 card (2060S or 5700XT) is 1.2x the performance of the old $399 card. AMD is NOT pressuring Nvidia at all. Since Nvidia is king, it is up to AMD to challenge them - and for whatever reason, they are choosing not to. If you want to hate nvidia, that's fine, but giving AMD a free pass is idiotic, they are doing the same thing. They wait for nvidia then they make their move to only match them. See how they were originally going to launch the 5700 series more expensive too, until Nvidia announced Super then they magically were able to cut prices by $50 two days before launch. We need ACTUAL competition and AMD isn't providing it. And honestly I think this is the result of whales. When mining was a big thing, miners bought out all the cheap cards. The ones who made $400 cards cost $800 and $600 cards cost $1300 were not the miners, because those would NEVER reach ROI even at peak. It was the 'gamers'. Whales. People who say "well this is my hobby so $1200/year isn't so bad for the hardware". Nvidia AND AMD realized that whales would in fact pay much more for their cards, and they both decided to take advantage of that. People like to complain about EA, Activision, Blizzard, Microtransactions etc, but if they weren't BUYING, then those companies wouldn't be using that model because they'd make no money. Yet they are making money so obviously a lot of whales are out there. Maybe they can start selling GPUs in Loot Boxes. $20 a box, each box has a 0.01% chance of a 3080Ti! Get to buying.