You don't create innovative product out of magic dust, you need the R&D cash flow. Poor market share on the widest market part - aka medium-low range - can only lead to slow innovation. This looks really bad for AMD and they can only wish for a Nvidia misstep. AMD are in a negative loop from their own choices. When there's a brand 'that' dominant on the market, it's legitimate to think that they're in this situation for a reason.