As a reminder, the vast majority don't want to spend anything more than about 300 € on a GPU. Navi will give these people now a decent upgrade path, unlike current Nvidia's offerings. Is there any major setback to be faced? Power consumption is the setback, but not on a 300 € Navi, rather the high end. In today's climate about the world's climate, going green is extending to home electronics, like it has in the past too, but now more than ever. I'm certainly happy that I bought GTX 1070 instead of RX 480 back in 2016 - the amount of power I have saved in comparison with my amount of gaming is big. Now, Navi is likely a power efficient chip which may sound surprising, but it's that because it is designed first and foremost to be one. It can scale for sure, but the debate is how far and with what cost? I fully expect Navi to reach RTX 2070 level of performance and more, but the power consumption is going to suck I assume. Over 200 W in today's climate is bad for any graphic card. The upcoming consoles will likely suck under 200 W total, which is one major selling point that can be advertised, thanks to Navi of course. Just like Vega is computationally and as an integrated piece an excellent product, so is Navi going to be excellent for console level of performance and for the mainstream market, better than Polaris was at the time. The problem is that nerds here and elsewhere are going to be disappointed unless power consumption is no issue. My expection is a relatively bad power consumption over GTX 1080 level of performance, where the consumption seriously spikes up and ruins the day.