I see here a lot of anger. Those who bought GTX 970/980 knew that AMD is overdue for release of something acceptable. This new GPU be it 380x/390x is 20% faster than 290x while eats 30% less power. And if those measurements were done properly then it delivers 9% higher performance per watt than GTX 980. Considering how many people bought GTX 980, then if this is at least 100$ cheaper I can see a lot of happy owners. I personally am more interested in clock and transistor count of this GPU as I see presented results as very good.