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AMD’s Chris Hook Confirmed Moving To Intel

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, Apr 30, 2018.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    A few weeks ago we reported that AMD staff veteran Chris Hook, the company's Senior Director of Global Product Marketing would be leaving the company. It is now confirmed, he’ll join Intel ...

    AMD’s Chris Hook Confirmed Moving To Intel
     
  2. Aura89

    Aura89 Ancient Guru

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    Intel sure wants AMDs talent.
     
  3. Keitosha

    Keitosha Ancient Guru

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    They all jump ship?
     
  4. TheDeeGee

    TheDeeGee Ancient Guru

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    I think i'm gonna keep my current ystem for a little longer.

    Wanted to go Ryzen 2 but... dunno wtf is going on now.
     

  5. Perjantai

    Perjantai Member Guru

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    ”Probably”
    A) Intel also wants 40% increase in revenue.
    B) They are loosing race at die shrinking. Intel failed 10nm and Amd is on the way 7nm.
    C) Gpu market is being all messed up and that brings Intel opportunity to try compete in that space.
     
    Last edited: Apr 30, 2018
  6. Embra

    Embra Master Guru

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    $$$$ trail.
     
  7. Fox2232

    Fox2232 Ancient Guru

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    Stealing Global Product Marketing boss. What a joke. AMD's marketing teams let out so many bad things... this may actually be improvement for AMD.
     
  8. schmidtbag

    schmidtbag Ancient Guru

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    To be fair, AMD didn't seem to screw up their marketing for Ryzen. But otherwise yeah... just about everything else they did in the past 10 years had poor marketing. Despite this though, they still managed to build up a lot of hype for every upcoming product release. Perhaps this is what Intel is seeking. If that's the case, I don't think Intel realizes why people route for AMD: it's because people want to see the underdog win. That obviously doesn't apply to Intel.

    Furthermore, I'd say Intel's success was almost entirely because of their excellent marketing. The "Intel Inside" slogan (and the jingle that came with it), the powerful sounding name of "Pentium" (hell, even Celeron is a badass sounding name, despite being a garbage product lineup), the celebrities they involved as sponsors, the "Innovators of Tomorrow" slogan, their presence on TV ads, their association with Microsoft and IBM, etc. Their name is creative and memorable (it's short for Integrated Electronics). Even when they were doing shady things or had an inferior product, Intel was very good at getting their name out there, and in a positive light. Most people don't even know what exactly it is Intel does, but they want their products anyway. That's some immensely successful marketing when they managed to convince people to buy a product that they don't even understand. Why would Intel ever replace anyone in their marketing team, let alone someone who's actually bad at his job? There isn't much I like to praise Intel in, but in my opinion, marketing is why they became a semiconductor superpower.

    Just as a footnote, 2017 was the first time I have ever seen a TV ad for AMD. I'm glad AMD is making some strides in their own marketing.
     
  9. nz3777

    nz3777 Ancient Guru

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    AMD- Intel stealing all of our staff haha! It seems to me like Intel/Amd going head to head with Nvidia right now.
     
  10. chispy

    chispy Ancient Guru

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    It is mind boggling all the talent that they have acquired this last few months , my guess is they are assembling the best team possible for their GPU division and one major focus will be GPU mining cryptocurrency , hey they want their share of the $$ pie ;)
     

  11. schmidtbag

    schmidtbag Ancient Guru

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    Too bad for them it's probably too late. GPU sales are [finally] declining.
     
    chispy likes this.
  12. Neo Cyrus

    Neo Cyrus Ancient Guru

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    Until more governments ban mining there's always going to be some new BS coin for gamblers and greedy people to go after. Ethereum is also recovering, sadly.
     
  13. schmidtbag

    schmidtbag Ancient Guru

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    Isn't the primary purpose of cryptocurrencies is to evade governments? A lot of governments are seeking ways to tax people on these currencies, but they're having a hard time doing so. Also, despite the slew of coin options out there, only a handful possess any real value. I have a hard time believing there will be anything that surpasses the interest of Bitcoin and Ethereum. Even the more "innovative" options, like Gridcoin or Burstcoin offer very little value.
     
  14. Dimitrios1983

    Dimitrios1983 Master Guru

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    Jesus Christ!
     
  15. Aura89

    Aura89 Ancient Guru

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    Probably a bit early to state that, since in the last month, cryptocurrency has just about doubled in overall value.

    [​IMG]

    The main thing that benefits GPU prices, is that many coins GPUs could mine before hand are not being mined by ASICs making mining them useless with a GPU if you actually want to make money, but there are many coins that fight off ASICs and, according to them, will never allow them on their coins, so who knows what 2 months from now if this uptrend continues with GPU sales due to mining.
     

  16. schmidtbag

    schmidtbag Ancient Guru

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    Prices aren't always in-sync with number of sales:
    https://www.forbes.com/sites/marcoc...duced-demand-from-crypto-miners/#2c4865fe5021
    So yes, prices may still be high, but they might not stay that way for long. The light at the end of the tunnel is within reach.

    The main reason ASICs aren't more popular is because of their price points. I'm sure they're deliberately priced to GPUs with similar hash rates, but they could probably be sold for much cheaper. GPUs may be able to be re-purposed, but the ASICs seem to be primarily targeted at those who want to go big.
     
  17. Aura89

    Aura89 Ancient Guru

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    I'm not sure i understand the statement of deliberately priced to GPUs with similar hashrates?

    As to your first point, that's my point, no one knows what will happen.

    Also, ASICs are, right now, something like $300 and up, so they aren't that expensive unless you have to have the ones that give you $100s of dollars a day.
     
  18. schmidtbag

    schmidtbag Ancient Guru

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    To my understanding, miners buy whatever grants them the best hasherate per dollar. This also accounts for how much it costs for each system. This is why low-end GPUs haven't inflated in price as much, since each PCIe slot is too valuable to give up on weak hardware. I am pretty confident the price of the ASICs are totally arbitrary; I can't imagine it's all that expensive to manufacture them, and considering how little time it took to release them, I'm sure the engineering costs weren't that high either. But, profit is the goal here, so, the ASICs need to be priced competitively with high-end GPUs. Does that make more sense?
    I think it is safe to assume that the prices will drop pretty soon. Gamers don't want to buy a 2-year-old GPU that's twice as expensive as its MSRP, and there's no excuse for retailers to keep charging as much as they do if the demand drops. Even at MSRP, retailers are still getting a profit, so whatever gets the products off the shelves is the price they will sell them at. If sales are plummeting, it makes sense that they're going to adjust accordingly.

    From what I heard, the ASICs worth less than ~$700 are too slow to be worth the space and energy they consume; their hasherate per dollar is relatively poor, so they don't appeal to the serious miners.
     
  19. Aura89

    Aura89 Ancient Guru

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    Someone once tried to figure out the costs, and found that at least for one ASIC miner, based off of wafers and space used, not taking into account yield rates, and it came to around $500-$600, but obviously that did not take into consideration design, testing, tape-out, etc.

    But yes, quite often they are expensive because they can charge it, not necessarily due to lack of competition, but rather, if an ASIC is first to the market, that's usally when they start costing $5000 and up. Otherwise, ASICs usually cost $1100-$2000 for decently performing units.

    Though i don't understand the little time it took to release them statement. One manufacturer who recently released products had been working on their ASICs for 2 and a half years (their claim), another one has been confirmed working on their ASIC for about a year now and soon to release. Even bitmain the giant typically takes 8 months to 2 years to create an ASIC, and the only one i have seen them do in 8 months, they did a pretty bad job with, it's horribly inefficient, only reason people bought it was because it was first to the market, which was their entire goal, as they were trying to shut down a new ASIC company before they even began.
     
  20. Clawedge

    Clawedge Ancient Guru

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    Any link? would like to see it
     

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