I think that part of the appeal of an Alienware computer was when they first came out with the Predator case (the current design). Back then, it stood out. Now, even though the look is still fairly unique, Alienware's case doesn't really stand out anymore compared to other cases you can buy. Alienware needs a new design, and in order to justify its premium price, it had better look completely out of this world. Not to mention the fact that it needs to revise the build vs buy part of their site so that they're not talking down on everyone.