I found this one amusing. http://www.alienware.com/build_vs_buy_pages/index.aspx You'll have to read through all the following pages. Talk about talking down on people. I wonder how many people would get offended by this part of their website. One thing really caught my eye: http://www.alienware.com/build_vs_buy_pages/style.aspx A GENERIC GREY BOX?! I guess they've never browsed the Guru 3D rig gallery here or checked on newegg and browsed through their cases. I'm not disputing an Alienware's performance. I mean, if you have one, great! Enjoy it! Please, no flames. I just find it ironic in this day and age where customer satisfaction is so important yet Alienware seems to think that customers lack sufficient knowledge to be able to build their own computer. And as for style, that's subjective. I believe that other case manufacturers like Aspire have caught up with Alienware, so Alienware doesn't seem to stand out. There are even some cases that vaguely resemble Alienware's.