Activision Spends $500 Million on Bungie's Destiny

Discussion in 'Frontpage news' started by Hilbert Hagedoorn, May 7, 2014.

  1. Hilbert Hagedoorn

    Hilbert Hagedoorn Don Vito Corleone Staff Member

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    According to a report from Reuters, Activision plans on spending a mere $500 million on developing and promoting Bungie's Destiny. That figure alone has the potential to break some industry records i...

    Activision Spends $500 Million on Bungie's Destiny
     
  2. lucidus

    lucidus Ancient Guru

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    Dat breakeven point.
     
  3. (.)(.)

    (.)(.) Banned

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    And pay their employees the same as fast food workers.
     
  4. lucidus

    lucidus Ancient Guru

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    Or buy a bazzillion TV dinners while they work crunch time #Rysefacts.
     

  5. Ghosty

    Ghosty Ancient Guru

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    From the videos I've seen so far, the game plays like Boarderlands 2. Not really something that would appeal to me. Hopefully I am wrong.
     
  6. Xenotone

    Xenotone Master Guru

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    It sounds like a very mediocre game to me, but then that's what really sells in high volumes, middle of the road games that appeal to as many people as possible. See Call of Duty. This will make a killing no doubt.
     
  7. Ghosty

    Ghosty Ancient Guru

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    I was thinking the same. Half of the 500 million will go to 'buying' review scores in the media, allegedly. :pc1:
     
    Last edited: May 7, 2014
  8. Passion Fruit

    Passion Fruit Ancient Guru

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    It will make a killing because of it's Halo roots but i doubt it will make 500m worth of a killing.
     
  9. Loobyluggs

    Loobyluggs Ancient Guru

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    That is...an incredible gamble.

    It's hard to know whether to give props for the balls or to rubberneck the kicking of them in.

    Good luck to the marketing vp. They can either write their own ticket after this or have the entire gaming universe punch it.

    Respect either way.
     
  10. Neo Cyrus

    Neo Cyrus Ancient Guru

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    How much of that 500 mil is advertisement and bribing reviewers? I bet over 90% of it.
     

  11. H83

    H83 Ancient Guru

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    And then video game publishers complain that games arenĀ“t profitable and cost to much to make when they spend much more on marketing, buying reviews ( cough IGN cough) and on bitches...
     
  12. Dellers

    Dellers Member

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    I don't see how they've managed to spend so much on that game. Looks like another generic shooter that we've seen a dozen times already.
     
  13. Undying

    Undying Ancient Guru

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    And we wont see a PC version, isn't that a shame?
     
  14. WhiteLightning

    WhiteLightning Don Illuminati Staff Member

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    Its a game with a 10 year plan thats why
     
  15. Ghosty

    Ghosty Ancient Guru

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    Do they really think people are going to be playing for ten years?
     

  16. Denial

    Denial Ancient Guru

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    It's an mmo, so maybe? I mean people are still playing WoW after 10 years, millions of people.
     
  17. Ghosty

    Ghosty Ancient Guru

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    I didn't know it was a MMO, it's hard to get any info on this game at all.
     
  18. Denial

    Denial Ancient Guru

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    The problem with building an MMO now is that you have to compete with WoW. Blizzard has probably invested nearly a billion dollars in development over a decade. The only way to beat them and build a successful MMO is to not compete with them at all and go a completely new route. I think Bungie is more than capable of doing that it's just going to come down to how well they execute their vision.
     
  19. schmidtbag

    schmidtbag Ancient Guru

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    Seems like they're trying to take a piece of the Borderlands/Mass Effect/Star Citizen/WoW market. Not that all those games are similar but there are certain aspects to each of those games that this one seems to attempt appealing to.

    Because it's Activision, I have low expectations. In the software world, quality doesn't tend to increase with funding. When you've got a high enough paycheck and upper management telling you "what customers really want" (rather than actually ASK them), you don't tend to care about going above and beyond for your product. I tend to like Indie games because they HAVE to go all-out on it or else nobody will care.
     
  20. Solfaur

    Solfaur Ancient Guru

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    Even if it fails, they can afford it. They made such stupid high profit from CoD franchise, even though more than half of the games were utter ****, and together with Blizzard also milked and killed WoW (for me that is, I know it's still going...).

    What they try to do with Destiny is catch two fish at the same time, for one the "console cod kiddies" and then the WoW fans/that quit WoW/want to try out console gaming. I'm surprised though, that they don't consider the PC, especially for the "MMO" part of the game, but then again I guess they're afraid of shooting themselves in the foot by attracting current WoW subscribers, typical. :)
     

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