In 2008 I paid 330€ for Nvidia best, the 9800GTX. How much does Nvidia best costs today? Ya, no milking...specially when they on propose don't release the full GPU and then come up with Ti's and multiple Titans with names that confuse the crap out of consumers. Everyone buys what it wants, and I understand that people who made the jump to 4k really need the performance. How about the people gaming at 720/1080p with a 1080Ti? Oh, it's an investment for the future you say...those people will buy the next thing when available...and still that's ok, but messes up the market driving prices up. PS:Mining sucks, I was hit hard by it because I couldn't buy the card I wanted.