Definitely tempted but will definitely wait for a 3rd party cooled design. Also wondering if a fully unlocked GM200 980 TI 2 is round the corner! The original cooler is OK, that's it. The only benefit is that it exhausts some (not all) of the heat out of the case. Custom coolers are much better at cooling and/or quieter. As long as your case has good airflow, they are a lot better.