I know 390x is slower but it's also cheaper and got 8gb vram, who know how much vram we will need in 6 months. Looking from the 4k charts, the 390x is not THAT far behind the 980 ti. For example in battlefield hardline it's 26 vs 30 fps. Only 4 fps difference! And the 390x costs a lot less. http://www.guru3d.com/articles_pages/msi_radeon_r9_390x_gaming_8g_oc_review,24.html Don't want the fury because 4gb ram and at this point i'd rather get the 980 ti.