I'm glad your happy with your purchase, I think the 290x is a good card, especially at higher resolutions. That being said, the 970 outperforms the 290x in nearly every new title @ FHD/QHD. It does it at nearly half the power 290w vs. 145w, and as you said that lower power leads to lower temps. Plus then you get all the Nvidia marquee features, which are just more checkboxes to add to the 970. I mean yeah the 290x already competes with the 970, but it isn't very good at it.