I know this will mostly be opinion based, but I wanted to ask anyways: I recently tried ordering an MSI 1070 Gamer X locally, and it was out of stock. They're honoring the price and replacing it with a different model 1070. They originally offered an Asus Strix at the same price: https://www.asus.com/us/Graphics-Cards/ROG-STRIX-GTX1070-8G-GAMING/ I asked about possibly subbing in another brand, and they mentioned the EVGA FTW2 and SC Gaming 1070s were available, along with the Zotac Amp! (not extreme). Keep in mind, this card is complete and total overkill for what I'll be using it for. Most likely WoW and HoTS at 1440 or 4K. As far as noise, temps, and reliability/warranty, what would you guys pick? I normally would say the EVGA FTW2, because I know EVGA is awesome with warranty, but I know they had heat issues when the line was first released? I'm completely unfamiliar with the Zotac brand, but visually it's the most attractive card. From what I was reading the Strix seems to be the coolest/quietest of the bunch. For the record, this will be used with a 3570K at 4.4Ghz. Only games I really play is WoW, HoTS, no FPS or anything intensive. After the upgrade I'll be looking at 1440 and 4K monitors.