AMD is subtly changing the Radeon font towards a style that is more in line with the Ryzen series. Perhaps AMD will provide upcoming RX 6000 video cards with the new logo.... AMD Alters Radeon logo Design to be more in Line with Ryzen
I'm more interested in the product than the font I could care less about whats printed on the card as long as it performs.
Understandable move by AMD. Aligning the branding among products is a common marketing practice, which aims to create an illusion of an ecosystem.
Yup - branding is essential. Consistent branding over a long period of time (not in AMD's case atm) can result in fools throwing cash at your products just to get the "cool" logo. Apple is a fantastic example. Why get a 500$ phone, when you can get an inferior 1200$ model that has a cool stylish logo on it. Essential for fish-lips selfies next to a mirror.
Hitting near a double performance increase of the 5700XT even if that card is a bit more of a mid-range product would be a interesting little accomplishment what with the 2080Ti already pulling ahead of some 30 - 40% if not more so instead of the current 20 - 30% gains AMD had form Fury to Vega to Navi here well they'd need to almost triple that plus it would likely only be for the highest-end Navi20 model at least pushing ahead of NVIDIA's current GPU's by a sizeable margin. Along with the current continued popular usage of D3D11 and AMD's limits here and other features or optimizations. Could be fast but that seems very optimistic even if it scales well with more of these compute units and is clocked higher. Plus whatever a big GPU core and whatever 8 - 16 GB of GDDR6 memory would cost, pretty much expecting prices to rise especially on the higher-end hardware but it'd be nice to be wrong about that. EDIT: One of the Terascale cards almost pulled this off several years ago if I remember the figures right that someone posted on the scaling from one product to the next otherwise it's been close to 50% or less, nowhere near what some earlier products could do back in the early days. (For various reasons.)