ASUS held a Gamers Intelligent Evolution Event at Gamescom, below the fold the press release and a ton of photos from the event. The photos include the latest gear, but also the new X299 motherboards... ASUS RoG Intelligent Evolution Event at Gamescom 2019 (Photo Overview)
Proly because with 'gaming' they are referring to power-gaming,multi gpu, heavy multitasking, streaming, encoding and such. And apparently there is good money with great margins at high-end gaming.
I like those Rampage VI Extreme boards... I have the original with the electric RGB look. It wasn't the best for cooling but it looks colorful and nice. I know this new Rampage VI Extreme Encore Encore Double Encore LOL version is better but I like the original's design. More PCIe slots too.