EK is introducing a new portfolio of Quantum Line terminals from the Scalar² family. The see-through terminals replace the stock black POM acetal terminal on the Vector² GPU water blocks. In the fut... EK Offers See-Through Acrylic Terminals as an Introduction to Scalar² Family
EK must have been rubbing their hands in glee when they saw how big and unwieldy the 4090 air cooler designs all are and how most people can't even fit one of those in full size tower cases! I reckon there will be a lot of water-cooled single slot 4090 orders coming to them this time.
I have the feeling they are aiming at establishing themselves as the "go to" for custom watercooling. Kind of like the "Samsung" of android phones, just for watercooling gear.