ROCCAT today announces a brand new mechanical keyboard. The Suora’s frameless design channels its philosophy as a pure and efficient mechanical keyboard for no-frills gamers.Â*... ROCCAT announces Suora mechanical keyboard
And in Finnish it means "straigth", "line", "direct", "straigthforward", ... I think its quite a match for the design.
A good portion Roccat devices have a name that's more or less sensible in Finnish. Maybe some of the others are Italian if they have caught your attention? Kone = Machine Isku = Strike Kova = Hard Kiro = Curse Syva = Deep (it's an in-ear headset) Kulo = a sort of fire Apuri = Assistant, sidekick Siru = Chip Taito = Skill Arvo = Value, worth Savu = Smoke That's only a portion of them. Asgardi already mentioned what the one from this article means. There are some that are a bit more twisted, but could still easily be from Finnish and as fitting as the ones listed above.
"When I asked Roccat about this, they led me to a video clip on their site, that told me a story about team of scientists working at Lake Inari (Lapland of Finland) where they found some mysterious material called Aimo (Finnish male name, which I found funny). Apparently, each Roccat product contains some of this material and that is the secret that makes them as good as they are"