EVGA has now made available individually sleeved cable sets that support all EVGA SuperNOVA G2 and P2 Power Supplies. These cable sets are available in Red, Black, White and Blue and are available for... EVGA SuperNOVA G2/P2 Sleeved Cables for Power Supplies Available
People will pay for them since it makes your case more custom. I think Evga needs to allow you to buy their PSU and chose the color of the cables that come with it. Not make you buy a whole another set of cables.