Guru3D.com Forums

Go Back   Guru3D.com Forums > General Chat > Frontpage news
Frontpage news Perhaps you have some news to report or want to check out the latest Guru3D headlines and comment ? Check it in here.


Reply
 
Thread Tools Display Modes
EA Paying for YouTube Love ?
Old
  (#1)
Hilbert Hagedoorn
Don Vito Corleone
 
Hilbert Hagedoorn's Avatar
 
Videocard: AMD | NVIDIA
Processor: Core i7 4770K
Mainboard: Z77
Memory: 8GB
Soundcard: X-Fi - GigaWorks 7.1
PSU: 1200 Watt
Default EA Paying for YouTube Love ? - 01-23-2014, 09:22 | posts: 21,376 | Location: Guru3D testlab

A post on NeoGAFÂ*shows documents suggestingÂ*EA ran its own programÂ*to pay for YouTube videos promoting their games, similar to allegations thatÂ*Microsoft was paying for positive Xbox One videosÂ*o...

EA Paying for YouTube Love ?
   
Reply With Quote
 
Old
  (#2)
SirDremor
Master Guru
 
Videocard: Gigabyte GTX680 2Gb
Processor: Core i7 920 @ 3.6 Ghz
Mainboard: Gigabyte GA-EX58-UD5
Memory: G.Skill DDR3 3x2Gb
Soundcard: Creative SB X-Fi Fatal1ty
PSU: CoolerMaster 1000W
Default 01-23-2014, 09:44 | posts: 271 | Location: Moscow, Russia

Can anyone tell me what is so bad with this?

It is business, marketing, media presence... the more your product is talked about or showed - the better for you.

I fail to see anything extraordinary bad in it.
   
Reply With Quote
Old
  (#3)
Ven0m
Maha Guru
 
Ven0m's Avatar
 
Videocard: ASUS GTX 680 D2CU TOP
Processor: i7 920 @ 4GHz
Mainboard: ASUS Rampage II Extreme
Memory: 12GB Patriot Viper
Soundcard: Xonar D2X>Custom amp>K712
PSU: Seasonic M12D 850W
Default 01-23-2014, 09:51 | posts: 1,503 | Location: Warsaw, Poland

Quote:
Originally Posted by SirDremor View Post
Can anyone tell me what is so bad with this?

It is business, marketing, media presence... the more your product is talked about or showed - the better for you.

I fail to see anything extraordinary bad in it.
News sites looking for a sensation blame distributors for unfair/illegal advertisements, while in fact it's the fault of Youtube uploaders.


Let's make it clear - Microsoft paid Machinima for marketing campaign, Machinima paid for comments.
Also, we can't blame EA for Youtubers not complying to FTC / other product placement laws. While agreement details may be secret, and it's ok, it doesn't make other aspects of the content upload invalid.

Over here, in Poland, if you advertise something indirectly in TV, you are required to show "This video contains product placement" sign at the beginning. If I remember correctly, it doesn't apply to YouTube, but I'm not sure. Anyway, you are not supposed to publish any contract details, and if you fail to comply, you're breaking the law, not the product distributor.
   
Reply With Quote
Old
  (#4)
lucidus
Ancient Guru
 
lucidus's Avatar
 
Videocard: 780
Processor: i7 920 3.5GHz
Mainboard: Asus P6T Deluxe
Memory: 6GB
Soundcard: Onboard
PSU: Corsair TX750
Default 01-23-2014, 09:52 | posts: 6,923 | Location: Dubai

They hide the fact that the vids are sponsored or place gag orders on them.
   
Reply With Quote
 
Old
  (#5)
(.)(.)
Ancient Guru
 
(.)(.)'s Avatar
 
Videocard: 580sli (water)
Processor: 2600k @ 4.7
Mainboard: Asus M4E
Memory: Corsair Vengence
Soundcard: onboard
PSU: Enermax Rev 1250w
Default 01-23-2014, 10:05 | posts: 5,189 | Location: Logd n jst 2 change avatar

Id rather they do this, pay youtubers etc a snippet to markert games for them or what have you and then in turn and ideally, cut costs on in-house advertising which would hopefully free up money for the developing process.

As it is, i know more about a game before launch, than after.
   
Reply With Quote
Old
  (#6)
lucidus
Ancient Guru
 
lucidus's Avatar
 
Videocard: 780
Processor: i7 920 3.5GHz
Mainboard: Asus P6T Deluxe
Memory: 6GB
Soundcard: Onboard
PSU: Corsair TX750
Default 01-23-2014, 10:09 | posts: 6,923 | Location: Dubai

Quote:
Originally Posted by (.)(.) View Post
Id rather they do this, pay youtubers etc a snippet to markert games for them or what have you and then in turn and ideally, cut costs on in-house advertising which would hopefully free up money for the developing process.

As it is, i know more about a game before launch, than after.
Wow. Such optimism. Much positivity.
   
Reply With Quote
Old
  (#7)
chanw4
Maha Guru
 
Videocard: ASUS GTX 670 4GB GDDR5
Processor: Intel i7 3770K
Mainboard: ASUS MAXIMUS V EXTREME
Memory: OCZ Platinum DDR3-1600 4G
Soundcard:
PSU: Enermax Platimax 600W
Default 01-23-2014, 11:01 | posts: 2,269 | Location: Hong Kong

I think it is not the fact that they do it that get people attention, but the fact that they do it and put a gag order or NDA to hide it. It is the fault of content uploader fault to do it.

For a let's player? its fine, its an advertisement. For a reviewer, then the line is getting blurry as that is like, borderline bribery.


   
Reply With Quote
Old
  (#8)
H83
Maha Guru
 
H83's Avatar
 
Videocard: Pallit GTX570
Processor: Q9550 @ 4.0Ghz
Mainboard: Asus P5Q DELUXE
Memory: G. Skill 4G DDR2 @1130MHz
Soundcard: Sound Blaster SB Audigy
PSU: Corsair TX 850W V2
Default 01-23-2014, 12:20 | posts: 1,306 | Location: Mars

Why the surprise, every company does this, every one!!! This is common practice everywhere.

Much worse is the fact that more than 90% of games reviews are paid by gaming companies and are nothing more than a game advertisement disguised as a professional review....

So move along, nothing to see here...
   
Reply With Quote
Old
  (#9)
huilun02
Master Guru
 
huilun02's Avatar
 
Videocard: Sapphire HD 7950 Boost OC
Processor: Intel Core i5-3570k
Mainboard: Gigabyte Z77 G1 Sniper M3
Memory: Corsair Veng 1600MHz 8GB
Soundcard: Onboard Creative Recon3Di
PSU: Seasonic X 650W Gold
Default 01-23-2014, 13:02 | posts: 201 | Location: Singapore

Advertising is ok. But if they pay review sites that's outright bribery and unacceptable.
   
Reply With Quote
Old
  (#10)
ClexRex
Member Guru
 
Videocard: 780 Classified / R9 290
Processor: Intel 4770k 4.9ghz 1.45v
Mainboard: MSI Mpower Max
Memory: Adata 8gb 2600
Soundcard: Creative Z
PSU: Corsair AX860 Plat.
Default 01-23-2014, 13:29 | posts: 88

lol it wouldn't be so bad if they actualy released a quality working game.......all they release is broken turds rolled in glitter yay!!!! so pretty yet so crappy/bugged out ridden junk ;]
   
Reply With Quote
 
Old
  (#11)
lucidus
Ancient Guru
 
lucidus's Avatar
 
Videocard: 780
Processor: i7 920 3.5GHz
Mainboard: Asus P6T Deluxe
Memory: 6GB
Soundcard: Onboard
PSU: Corsair TX750
Default 01-23-2014, 13:45 | posts: 6,923 | Location: Dubai

http://www.youtube.com/watch?v=e-LE0ycgkBQ
   
Reply With Quote
Old
  (#12)
H83
Maha Guru
 
H83's Avatar
 
Videocard: Pallit GTX570
Processor: Q9550 @ 4.0Ghz
Mainboard: Asus P5Q DELUXE
Memory: G. Skill 4G DDR2 @1130MHz
Soundcard: Sound Blaster SB Audigy
PSU: Corsair TX 850W V2
Default 01-23-2014, 14:45 | posts: 1,306 | Location: Mars

Quote:
Originally Posted by lucidus View Post
Funny ****!
   
Reply With Quote
Old
  (#13)
DesGaizu
Ancient Guru
 
DesGaizu's Avatar
 
Videocard: TWIN FROZR IV R9 290
Processor: i5-2500K 4.4 GHz
Mainboard: Gigabyte Z68XP-UD4
Memory: 16GB DDR3 2133MHz
Soundcard: D1+A2+/990pro
PSU: Seasonic X-850 Gold
Default 01-23-2014, 15:34 | posts: 3,039 | Location: UK

News just in Company's pay people to advertise their ****. More at 10.
   
Reply With Quote
Old
  (#14)
Brasky
Maha Guru
 
Brasky's Avatar
 
Videocard: EVGA 780 SC
Processor: i5-3570K
Mainboard: AsRock Z77e-ITX
Memory: G-Skill Sniper 2133 16gb
Soundcard: Littering and...?
PSU: Silverstone 450
Default 01-23-2014, 17:39 | posts: 1,749 | Location: BBQ Capital of the World

90% pay youtube for love, youtube pays 10% for love.
   
Reply With Quote
Old
  (#15)
JJayzX
Master Guru
 
JJayzX's Avatar
 
Videocard: Evga GTX 660 FTW Sig2 Sli
Processor: i7 4770k
Mainboard: Gigabyte Z87X-UD3H
Memory: RipjawsX 8gb DDR3 2133
Soundcard: Creative Sound Blaster Z
PSU: Corsair GS700
Default 01-23-2014, 18:56 | posts: 355 | Location: RI, USA

You guys don't understand the bad part of this is when popular gamers on yt are getting paid to make there game look good (bf4) when in fact there are issues and they know it. Then other people essentially waste money on false advertising. Its not right because you are bribing someone's opinion and the money they save they will just put in their pockets. People just keep going "shut up and take my money", like with nvidia, and they're just gobbling it up and laughing to the bank.
   
Reply With Quote
Old
  (#16)
MadGizmo
Maha Guru
 
Videocard: HD7970 CF (2560*1440)
Processor: i7-3770K @ 4.5GHz
Mainboard: Asus Maximus V Formula
Memory: 32GB 1600CL9 Vengeance LP
Soundcard: SupremeFX IV/Tiamat 7.1
PSU: Corsair AX1200i
Default 01-23-2014, 19:05 | posts: 1,315

Quote:
Originally Posted by huilun02 View Post
Advertising is ok. But if they pay review sites that's outright bribery and unacceptable.
Agreed. I started to watch YouTube videos because I assumed this practice polluted the professional games review websites and YouTube was supposed to be free of that crap. Stupid me. The bribes just moved with me.

It is getting harder which sites and channels to trust.
   
Reply With Quote
Old
  (#17)
sykozis
Ancient Guru
 
sykozis's Avatar
 
Videocard: Radeon R7 240
Processor: AMD Athlon 5350
Mainboard: Asus AM1M-A
Memory: 8gb G.Skill DDR3-1866
Soundcard: Creative SB X-Fi Go!
PSU: Unk 300watt
Default 01-23-2014, 19:25 | posts: 16,634 | Location: US East Coast

Quote:
Originally Posted by JJayzX View Post
You guys don't understand the bad part of this is when popular gamers on yt are getting paid to make there game look good (bf4) when in fact there are issues and they know it. Then other people essentially waste money on false advertising. Its not right because you are bribing someone's opinion and the money they save they will just put in their pockets. People just keep going "shut up and take my money", like with nvidia, and they're just gobbling it up and laughing to the bank.
That's no different from the commercials we see on TV in the US. Companies are permitted to market products that they know for a fact don't work or don't work as described and make them sound like they're the greatest products ever released. This is actually standard practice in the US and is openly promoted....


   
Reply With Quote
Old
  (#18)
Sprig
Master Guru
 
Sprig's Avatar
 
Videocard: EVGA GTX560
Processor: Q6600 (g0) + TRUE @3.0Ghz
Mainboard: EVGA 780i
Memory: 8GB Corsair PC6400
Soundcard: Onboard
PSU: Antec Quattro 1KW
Default 01-23-2014, 22:44 | posts: 260 | Location: Wellington, NZ

They would make more money if they just scrapped the marketing budget and sold games at half the price. Its ridiculous that game development budgets are 50% marketing. IMO all advertisers are one step away from crooks.
   
Reply With Quote
Old
  (#19)
JulesCools
Master Guru
 
JulesCools's Avatar
 
Videocard: AMD Sapphire R9 290 4GB
Processor: AMD 8350 4.8ghz
Mainboard: MSi 990fxa
Memory: 8gb DD3 2133mhz
Soundcard: Sony usb wireless headset
PSU: Corsair 750w
Default 01-23-2014, 23:22 | posts: 244 | Location: Southern Cal

Quote:
Originally Posted by SirDremor View Post
Can anyone tell me what is so bad with this?

It is business, marketing, media presence... the more your product is talked about or showed - the better for you.

I fail to see anything extraordinary bad in it.
Bad: watching a YouTube channel review that you thought was objective, when in reality it's a paid advertisement from EA. There are people who started out legitimately reviewing products, now you don't know if they're being paid to say exactly what a company wants you to hear. THAT IS NOT GOOD.

Let's review: watching an advertisement that you know is an advertisement = cool. watching a review of a game, reviewer has been bribed and paid not to admit it = not cool.

We should be seeing: "The following is a paid advertisement by EA"

Last edited by JulesCools; 01-23-2014 at 23:57.
   
Reply With Quote
Old
  (#20)
JJayzX
Master Guru
 
JJayzX's Avatar
 
Videocard: Evga GTX 660 FTW Sig2 Sli
Processor: i7 4770k
Mainboard: Gigabyte Z87X-UD3H
Memory: RipjawsX 8gb DDR3 2133
Soundcard: Creative Sound Blaster Z
PSU: Corsair GS700
Default 01-23-2014, 23:56 | posts: 355 | Location: RI, USA

Quote:
Originally Posted by sykozis View Post
That's no different from the commercials we see on TV in the US. Companies are permitted to market products that they know for a fact don't work or don't work as described and make them sound like they're the greatest products ever released. This is actually standard practice in the US and is openly promoted....
But on TV we know its an advertisement while on YouTube it should be people's personal opinion. Now it makes it tougher to trust anything and it wasn't even great to start with. now how do I know if I should buy a game if even personal opinions are bought and hides problems. I know there are other ways but not everyone does and listen to these people.
   
Reply With Quote
Old
  (#21)
sykozis
Ancient Guru
 
sykozis's Avatar
 
Videocard: Radeon R7 240
Processor: AMD Athlon 5350
Mainboard: Asus AM1M-A
Memory: 8gb G.Skill DDR3-1866
Soundcard: Creative SB X-Fi Go!
PSU: Unk 300watt
Default 01-24-2014, 00:26 | posts: 16,634 | Location: US East Coast

Quote:
Originally Posted by JJayzX View Post
But on TV we know its an advertisement while on YouTube it should be people's personal opinion. Now it makes it tougher to trust anything and it wasn't even great to start with. now how do I know if I should buy a game if even personal opinions are bought and hides problems. I know there are other ways but not everyone does and listen to these people.
But even in the TV advertisements, you don't know whether or not the product being advertised even works.


   
Reply With Quote
Old
  (#22)
JJayzX
Master Guru
 
JJayzX's Avatar
 
Videocard: Evga GTX 660 FTW Sig2 Sli
Processor: i7 4770k
Mainboard: Gigabyte Z87X-UD3H
Memory: RipjawsX 8gb DDR3 2133
Soundcard: Creative Sound Blaster Z
PSU: Corsair GS700
Default 01-24-2014, 00:34 | posts: 355 | Location: RI, USA

Quote:
Originally Posted by sykozis View Post
But even in the TV advertisements, you don't know whether or not the product being advertised even works.
That's why people look to reviews and such online cause we know tv is bs but now we see were losing personal opinions.
   
Reply With Quote
Old
  (#23)
Gaizokubanou
Maha Guru
 
Gaizokubanou's Avatar
 
Videocard: Sapphire HD 7970
Processor: i7 930 @ 3.8ghz 1.25v
Mainboard: Asus P6X56D-E
Memory: DDR3 6GB
Soundcard: ASUS Xonar DX
PSU: Corsair HX750W
Default 01-24-2014, 00:38 | posts: 1,234

Quote:
Originally Posted by sykozis View Post
But even in the TV advertisements, you don't know whether or not the product being advertised even works.
On proper ads we all learn quickly to put our mental guards up against the hype because we know that it's meant to hype up the product in question... or I hope most of us do so anyway.

That and not mentioning that a paid sponsored ad is an ad is illegal in some places, like USA I think and probably EU too.

Quote:
Originally Posted by SirDremor View Post
Can anyone tell me what is so bad with this?

It is business, marketing, media presence... the more your product is talked about or showed - the better for you.

I fail to see anything extraordinary bad in it.
What lucidus said.

Quote:
Originally Posted by lucidus View Post
They hide the fact that the vids are sponsored or place gag orders on them.
Paying for advertisement is fine. Paying for advertisement and saying (in this case it's by omission but using a medium that's meant to be very... 'homey' is getting really close to straight up denial if not mentioned, IMO) that the opinion spoken by actors is not paid ad but their real opinion is not because that's just outright lies.

Last edited by Gaizokubanou; 01-24-2014 at 00:47.
   
Reply With Quote
Old
  (#24)
sykozis
Ancient Guru
 
sykozis's Avatar
 
Videocard: Radeon R7 240
Processor: AMD Athlon 5350
Mainboard: Asus AM1M-A
Memory: 8gb G.Skill DDR3-1866
Soundcard: Creative SB X-Fi Go!
PSU: Unk 300watt
Default 01-24-2014, 01:04 | posts: 16,634 | Location: US East Coast

Reviews have never been completely trust worthy. This isn't something that just recently started. This has been going on as long as the internet has.... Every major corporation has done it at one time or another, including Intel and NVidia. Look at reviews on Amazon and Newegg..... Hell, look at PCMag reviews....

Quote:
Originally Posted by Gaizokubanou View Post
On proper ads we all learn quickly to put our mental guards up against the hype because we know that it's meant to hype up the product in question... or I hope most of us do so anyway.

That and not mentioning that a paid sponsored ad is an ad is illegal in some places, like USA I think and probably EU too.
PCMag should finally come out and admit that Symantec pays them for favorable reviews of Norton products.....but there's nothing in their articles admitting such.



Last edited by sykozis; 01-24-2014 at 01:07.
   
Reply With Quote
Old
  (#25)
chanw4
Maha Guru
 
Videocard: ASUS GTX 670 4GB GDDR5
Processor: Intel i7 3770K
Mainboard: ASUS MAXIMUS V EXTREME
Memory: OCZ Platinum DDR3-1600 4G
Soundcard:
PSU: Enermax Platimax 600W
Default 01-24-2014, 01:58 | posts: 2,269 | Location: Hong Kong

Quote:
Originally Posted by sykozis View Post
That's no different from the commercials we see on TV in the US. Companies are permitted to market products that they know for a fact don't work or don't work as described and make them sound like they're the greatest products ever released. This is actually standard practice in the US and is openly promoted....
Its different for advertisement on the tv and paid review because

1. you know money are involved.
2. they did not hide the fact that they are contracted to do it on the tv ad.
3. For review site on youtube, that is getting shady and illegal when they decided it is okay to hide that they are under contract to promote said stuff.



Last edited by chanw4; 01-24-2014 at 02:02.
   
Reply With Quote
Reply

Thread Tools
Display Modes

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off

Forum Jump



Powered by vBulletin®
Copyright ©2000 - 2014, Jelsoft Enterprises Ltd.
vBulletin Skin developed by: vBStyles.com
Copyright (c) 1995-2014, All Rights Reserved. The Guru of 3D, the Hardware Guru, and 3D Guru are trademarks owned by Hilbert Hagedoorn.