EVGA has teased its new Active Cooling Xtreme (ACX) graphics card cooler with a 38 second trailer that unfortunately only reveals that it will incorporate two cooling fans and that more ... EVGA Teases ACX Graphics Card Cooler
Welp, they gotta have some kind of answer when consumers start asking why cards are so much money to buy these days, no doubt the 700 series will be overpriced too, and to do what basically?: to test broken games on every release day without fail helping the devs get their games fixed.
Unless it will show better temps and lower noise than DirectCU ll or TwinFrozr lV, they shouldn't bother spending money on advertisement.
Its about time they had a custom air cooler to call there own. They mostly always have water cooled cards and not much different from stock cooling.
I like the reference 780 vapour chamber cooling, but sure just gotta wait and see, though all this does is point to a high price tag imo.
looking at the past EVGA doesnt or has not made something common and tease it,and as the others have mentioned here other coolers have been around for some time now,my thought is they took this time to study it and refine it and actually have something worthwhile as they dont tend to waste time money and PR on anything basic.I think they took it and FTW'ed it ,we shall see
Almost every market that is driven by profit more than innovations came to the point where they are selling out-of-the date lets just say products and what they do is they are trying to add more value to their product with stuff that ABSOLUTELY has no value like trailers, ads etc. People-users should boycott and show retailers/manufacturers disappointment.